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BUFFET DISCUSSION FORUMS The Buffet discussion forums have been designed to provide an insight into the world of contemporary fashion with a specific focus on Streetwear- a fast evolving and maturing area of fashion design. Four forums have been developed, each with a different area of the streetwear world in focus. The forums have been created in order to stimulate growth in the local streetwear industry as well as to enhance the design community's perception of where this progressive genre of fashion is placed today. The Buffet forums will be held on Saturday 27 and Sunday 28 February 2010. Start times are listed in the Forum outlines below. |
TICKET PRICES Single Forum $40 All-Forums Pass $100 |
FORUM 1: STARTING OUT
Raph Boogie (above) will be sharing his experiences from a long career in the Australian streetwear game.
THE BUSINESS OF STREET FASHION PART 1
When: Saturday 27th February,
Start time 12pm
Approximate running time 2hrs
Designed for the aspiring entrepreneur this forum explores the current climate for this area of the fashion industry in our region; and the possibilities for those wishing to expand.
Industry Background: Discussion by panel
Aust/NZ/Asia Pacific cultural highlights and downfalls when starting brands (ie how we are perceived and how to use or avoid that)
Discussion of the issues faced within the Aust/NZ market, ie limitations in retail and manufacturing.
Analysis of successful domestic brands and what are their attributes. P.A.M, Rittenhouse, Huffer etc
Starting Out: Discussion by panel
Start-up costs and running capital; funding possibilities
How to make preliminary ideas a reality
Marketing: Discussion by panel
The importance of effective branding
Options for affordable and free promotions
Building relationships with media
The media perspective
Case Study
Success Story: KEYNOTE SPEAKER
A presentation by KEYNOTE SPEAKER that focuses on their beginnings in the industry. The presentation will include slides and a frank discussion of good and bad choices made as well as suggestions for people starting out in the game.
Audience Q&A with panellists
SPEAKERS:
Rafael Rashid aka Raph Boogie - Blank TM
Nick Denton- Freshin/ 2nd Family Distribution
Jimmy Bligs- Grand Scheme/ Triple Beam Distribution
Steele Saunders- Spire Distribution/ Sure
FORUM 2: THE NEXT LEVEL
The above depicted New Balance Skippy is the second Sneaker colab developed by Sneaker Freaker Magazine. SF founder Woody will discuss his experiences of developing SF into the International success story that it is today.
THE BUSINESS OF STREET FASHION PART 2
When: Saturday 27th February
Start time 3pm
Approximate running time 2hrs
Designed to cater to people working in fashion business with an eye towards expansion.
The Future: Discussion by panel
An exploration of where trends appear to be heading for the industry both locally and internationally.
The Next Level: Discussion by panel
National opportunities for those who have started something (clothing line/store) with some success on a small scale and are looking at opportunities for creating a sustainable brand on a national level either through sales or as an established business that becomes a destination spot.
International: Discussion by panel
How to become a player on the world stage; what other markets look for; offshore production etc; anything associated with taking your business to a global level.
Specifically looking at developing opportunities within the Asia Pacific region.
Diversifying: Discussion by panel
Going beyond fashion- exploring the synergies between fashion and other youth cultures and the opportunities that exist there.
Look at examples of fashion brands that have evolved into non-fashion areas and at non-fashion brands that have successfully launched into street fashion.
Case Study
GUEST SPEAKER discusses his/her accomplishments and explains how they successfully took their brand/business to the next level.
Audience Q&A with panellists
SPEAKERS:
jeffstaple- Staple Design/ Reed Space/ STP1 & Staple Clothing (NYC)
Simon Wood aka Woody- Sneaker Freaker
Jake Pyne- Lower (NZ)
FORUM 3: RETAIL
Depicted above is Quarters Boutique in Auckland NZ, the second retail space created by Keynote speaker Frank Liew.
When: Sunday 28th February,
Start time 12pm
Approximate running time 2hrs
This forum has been developed for people wishing to enter the contemporary fashion retail market as well as for people already running a business within this area. This forum deals with the different facets of retail business as well as the aesthetic qualities and unique traits of effective retail spaces.
The Retail forum will begin with a keynote presentation by Frank Liew, the founder and owner of successful Auckland boutiques Qubic and Quarters. Frank will discuss The Changing Face of Retail in his presentation by analysing how traditional retail formula has changed and how we integrate old business thinking and tried business models into new marketing ideas.
Some topics covered will include:
Décor- the art of designing a retail space
The future of retail
Finding the right location
Creating a point of difference for your space
Gambling with new ranges
Dealing with distributors
Developing and launching In-house brands
Online Retail
Diversifying and other tactics for surviving the GFC/The fluctuating dollar
Expanding
Audience Q&A with panellists
SPEAKERS:
Frank Liew- Qubic/ Quarters Boutique (NZ)
Caine Cherubin- The Heist/Orange Giant Agency
Jacky Chia- SUP (Singapore)
Kym Purtell- FAT (Melbourne)
FORUM 4: THE ART OF CONTEMPORARY FASHION
When: Sunday 28th February,
Start time 3pm
Approximate running time 2hrs
PART 1- Featuring Luca Ionescu, Chey Ataria & jeffstaple
Art Vs Commerce- striking the balance between creativity and selling clothes.
Keeping up with trends Vs originality
The need for Cut & Sew ranges in today's market- how to adapt.
The evolution of streetwear - Is 'Streetwear' a dirty word in the world of modern fashion?
Hustling: The hustle of getting your art/design onto clothing brand
Trevor Choy is the founder of Choy Lawyers. He uses his unique
industry experience to advise clients on practical brand protection
strategies.
To steer Trevor on the topic of streetwear and contemporary fashion,
Buffet has chosen Eddie Zammit (T-world) who intends to use his in-depth knowledge of T-shirt design up against an explosion of copy
cat designers. Eddie is the founder of the world's only publication
dedicated to T-shirt culture with each issue released biannually.
This presentation will focus on the following;
- Trademarks and brand protection; and
- Investing in Intellectual Property.
This is a MUST ATTEND forum to those that have ever wanted to
know what to do about those damn copyright infringements and
what to expect from the legal system in regards to T-shirt and fashion design.
In short, it's a XL investment to hear two experts of their chosen
fields battle out the topic.
Portfolio viewing
Speakers will discuss their portfolios of work with slides.
SPEAKERS:
jeffstaple- Staple Design/Staple Clothing/STP1
Luca Ionescu- Like Minded Studio
Chey Ataria- ABC Clothing
Trevor Choy- Choy Lawyers
Moderator Part 1 - PJ Smith - ACCLAIM Magazine
Moderator Part 2 - Eddie Zammit- T-world
TICKETS
Tickets for the forums will be available online exclusively at the ticketing section of this website or at the venue on the day (pending availability).
Tickets will cost $40 for any single forum
A ticket to all four of the forums + the launch party will be available for $100
Click here to book tickets online
